FIFA World Cup Trophy to arrive Bangladesh on January 14

The Coca-Cola Company invites fans in Bangladesh to see the most coveted Trophy in the world ahead of FIFA World Cup 2026, said a press release.

The FIFA World Cup Trophy Tour by Coca-Cola will arrive in Dhaka on January 14 2026, giving Bangladeshi fans the chance to experience footballs most desired prize, the original FIFA World Cup Trophy.

"We're excited to bring fans closer to the heart of the action with the FIFA World Cup Trophy Tour by Coca-Cola. This year's tour offers fans an incredible opportunity to experience the thrill and connection of football up close," said Mickael Vinet, Vice President, Global Assets, Influencers and Partnerships, The Coca-Cola Company.

"We are inviting fans to celebrate the full spectrum of emotions one experiences when watching a football match, starting with building excitement and anticipation by bringing the original FIFA World Cup Trophy to Bangladesh, he said.

FIFA World Cup 2026 is set to be the biggest yet-spanning three host nations, Canada, Mexico and the United States, with more teams, more matches and more celebrations than ever before.

During its global journey, the FIFA World Cup Trophy Tour by Coca-Cola will visit 30 FIFA Member Associations, making 75 stops across 150 tour days, giving fans a once in a lifetime chance to see the original FIFA World Cup Trophy for themselves.

"The FIFA World Cup Trophy is recognized around the world as the greatest symbol in sport, and Coca-Cola is one of the world's most recognized brands," said Romy Gai, FIFA's Chief Business Officer.

"For two decades, our partnership with Coca-Cola has united fans and brought them the magic of the FIFA World Cup through the FIFA World Cup Trophy Tour by Coca-Cola," he said.

Over five editions, the iconic trophy has visited 182 of our 211 Member Associations, and this tour will be particularly special-not only are we marking the 20th anniversary of the FIFA World Cup Trophy Tour by Coca-Cola, but we are also preparing for the biggest FIFA World Cup in history, with three host nations: Canada, Mexico and the United States.

Coca-Cola has launched an interactive "Under the Cap" Promo Campaign so that football lovers can participate in and unlock their chance to view the original FIFA World Cup Trophy and take commemorative photographs with the Trophy. To participate, fans must purchase 1-liter Coca-Cola promo packs and scan the QR code on the label.

The scan will direct them to the FIFA World Cup Trophy Tour by Coca-Cola webpage, where they must share the unique code found under the cap and correctly answer a FIFA-themed quiz.

The fastest to answer each hour will become lucky winners who will instantly unlock their tickets to view the Trophy. The offer is valid from November 15, 2025, to January 8, 2026. Consumers will be able to win tickets once every 90 minutes.

The FIFA World Cup Trophy Tour by Coca-Cola is also a platform to promote positive impact in local communities. For the FIFA World Cup Trophy Tour, The Coca-Cola Company will work with local teams and bottling partners to support its sustainability initiatives, including packaging collection and recycling efforts.

As a longstanding partner of FIFA, Coca-Cola has the exclusive rights to the FIFA World Cup(tm) Trophy Tour by Coca-Cola, giving thousands of fans across the globe the opportunity to see the most coveted Trophy in the world ahead of FIFA World Cup 26.

The Coca-Cola Company has had a relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup(tm) since 1978.