Kylie Jenner turns 29, builds an empire beyond controversies

Beauty, love, business and controversy — Kylie Jenner's life seems to revolve around these four words. As a well-known face of the Kardashian-Jenner family, she gained fame in her teens. However, instead of relying on family popularity, she built her own cosmetics and fashion business. The American star turned 29 on August 10. To mark her birthday, she hosted a 'Princess Kitty'-themed party at her Beverly Hills home, attended by family members and close friends.

Kylie gained recognition through the reality TV show 'Keeping Up with the Kardashians'. In 2015, she launched 'Kylie Cosmetics' with her own money. The brand's first product, Lip Kits, sold out quickly after a massive social media campaign. Instead of traditional advertising, she used her massive popularity as a marketing tool, which became a key factor in her success.

In 2020, Kylie sold 51 percent of Kylie Cosmetics to Coty for $600 million. In 2019, Forbes named her the world's youngest 'self-made billionaire'. However, the following year, the publication raised questions about her business earnings and wealth, removing her from the list. Kylie rejected Forbes' calculations and allegations. According to Forbes' 2025 estimate, her net worth stands at approximately $670 million.


Beyond cosmetics, she also ventured into skincare with 'Kylie Skin' and later expanded into clothing and beverage businesses. Leveraging her popularity and massive social media following, Kylie has built one business after another. Her business strategy later became a model for many celebrities and content creators.

Kylie's personal life has also been a constant subject of attention. Her relationships with rapper Tyga and Travis Scott were regular topics in the media. She has two children, Stormi and Aire, with Travis Scott. In 2023, news of her relationship with actor Timothée Chalamet surfaced, and they have since been seen together at major events. However, reports suggest the couple is in no rush to get married.


Beyond the financial dispute with Forbes, Kylie has also faced controversies over cosmetic procedures, social media influence and private jet usage. After criticism over her lips in her teens, she admitted in 2015 to using temporary fillers. She currently has nearly 390 million followers on Instagram. At 29, Kylie is more than just a Kardashian-Jenner family star; she is an entrepreneur, businesswoman, a fashion and beauty influencer, and a mother of two.