TECNO names Hamza Choudhury as brand ambassador in Bangladesh

National football team star Hamza Choudhury has been appointed brand ambassador of TECNO Bangladesh, adding one of the country's most prominent football figures to the smartphone brand's promotional lineup.

TECNO Bangladesh announced the partnership on Tuesday (August 25), saying Hamza will feature in campaigns for its brands and products, including the upcoming CAMON series. He will also participate in football-focused digital content, fan activations and promotional activities.

The partnership comes ahead of the TECNO SAFF Championship Bangladesh 2026, for which TECNO Bangladesh is the title sponsor. The company said the collaboration aims to bring football and technology closer to young Bangladeshi audiences.

Rezwanul Haque, CEO of iSmart U Technology BD Ltd, TECNO's smartphone manufacturing and marketing partner in Bangladesh, said Hamza's ambition, determination and drive to push forward closely reflect the brand's "Stop At Nothing" philosophy.

Hamza said he was delighted to join TECNO as a brand ambassador, expressing gratitude for the support and affection he has received from Bangladeshi fans.

The Leicester City midfielder has become a major figure in Bangladeshi football since choosing to represent the national team, with his competitive mentality and professional experience generating significant interest among young fans.