Asiatic Mindshare makes history again with Gold at Festival of Media Asia 2025

Asiatic Mindshare has once again made history by winning the Gold Award in the ‘Best Use of Mobile’ category at the Festival of Media Asia (FOMA) 2025. This marks the first time a Bangladeshi agency has earned such recognition at this prestigious international platform—making it a proud moment for the country's advertising and media industry.

The award-winning campaign creatively used mobile solutions to develop a media format tailored to unique local insights, making it effective for both the brand and its consumers. Designed to overcome infrastructural barriers, the campaign successfully connected with rural communities, demonstrating that world-class innovation can emerge from local understanding and context.

Launched in 2011, the Festival of Media Asia (FOMA) is one of the most respected media awards programs in the Asia-Pacific region. It celebrates the best campaigns across the region, with a rigorous judging process and a panel of seasoned experts, making FOMA a benchmark of media excellence.

This achievement by Asiatic Mindshare not only highlights Bangladesh's growing presence in the global media landscape but also reflects the agency’s continued commitment to excellence through data-driven insights and creative media solutions.