Mojo
Boycott is now a major tool in global politics
There is an ongoing debate on social media about the boycott of Coca-Cola. A survey was conducted in Bangladesh to determine the number of people in favor and against the boycott. The survey revealed that 89% of people are in favor of boycotting Coca-Cola. The call to boycott Coca-Cola was made after the Israeli attack on Gaza last October, but it did not receive much response initially. Recently, a Coca-Cola advertisement has reignited the subdued boycott campaign. The advertisement claimed that Coca-Cola's owner is not Jewish and that they have a factory in Gaza. Following this, renewed calls to boycott Coca-Cola have emerged. Taking advantage of this opportunity, the emotions of Bangladeshi citizens are being leveraged to boost the sales of local soft drinks. The company behind the local brand 'Mojo' has launched a campaign called 'Mojo Support Palestine' to stand by the affected people of Palestine.
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