International cosmetic brand Aarla Milano launches in Bangladesh with grand event

The internationally renowned cosmetic brand 'Aarla Milano' has officially commenced its journey in the Bangladeshi market. This brand, known worldwide as the first international cosmetics company to produce products made with European formulations and specially suited for Asian skin tones, has now entered the Bangladesh market.

Lira Import is serving as the exclusive distributor of Aarla Milano in Bangladesh.

The brand's launch event was held with great fanfare at the upscale Radisson Blu Hotel in the capital on the night of February 5. Attendees included Aarla Milano's Chief Brand Strategic Officer, Wilson Fenley, board members of several internationally renowned major cosmetic brands, and other distinguished personalities.

The event was also attended by popular and celebrated domestic celebrities. Among them were actress Bidya Sinha Saha Mim, actress Shabnub Bubli, model Tanzia Zaman Mithila, actress Prarthana Fardin Dighi, fashion choreographer and show-organiser Gautam Saha, actress Samira Khan Mahi, along with the country's top influencers, beauty bloggers, and nearly a hundred content creators.

The inauguration ceremony was further embellished with an enjoyable cultural performance, which particularly captivated the guests and attendees. Observers commented that this event, a wonderful blend of glamour, beauty, and culture, has opened new doors of possibility for Bangladesh's cosmetics industry.

The organisers expressed optimism that 'Aarla Milano', through modern technology, international standard formulations, and premium products suitable for Asian skin tones, will win the trust of beauty lovers in Bangladesh very quickly.